Our first task was to create a business name and logo. Also as part of
the assessment we had to record our process via a digital based journal - I
chose a blog. Initially we individually brainstormed ideas of a name which was
presented in a word processed PMI. Then we picked our favourite two ideas and
shared to our group. After much discussion the name 'UrbanFresh' was chosen.
This was because it sounded trendy as well as reflecting well with the Big Tops
mission statement. Now we could begin working on a business logo. As the Big
Top was so much about fresh Mr Bruce stressed that the logo should also reflect
this. We began by conducting an investigation. We searched for other business
logos that were in the same genre as ours (like cafés and restaurants).
Then we were asked to create another PMI. From there we each had to design some
ideation sketches for our own business logo taking inspiration from the ones we
had just researched. After that step we collectively came together and shared
out top idea. We deliberated for a bit and ultimately made a new design that
incorporated everyone's different elements to make an even better logo. Now it
was time to digitally design the logo! Our group decided on using Didlr. This
was because we had to also create a physical logo for when our restaurant popped
up. Didlr has an export option where you can easily print out designs onto
canvas and more! After a few lessons our design was completed and we were
awaiting arrival.
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